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Toluna, the easiest way to ask and answer questions and get rewarded for sharing your opinions.

Toluna Corporate delivers real-time consumer insights and market research solutions to empower companies, utilizing leading technology and expertise.

Join Toluna, a global community of millions of Influencers sharing their insights about products and services of brands that matter to them. How does it work?

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. Today’s world is smaller and bigger at once,

What is Toluna and how does it work? … Toluna is an online community platform that lists frequent surveys you can complete in return for rewards.

Toluna Influencers are everyday people just like you, connected to many via multiple digital media channels including our online community. As a Toluna Influencer, you are empowered to transform the products and services that matter to you! Share your opinion by answering our surveys, inspire change in real-time.

Your voice + Our voice = The Voice of Change. We promise that your opinion will have a direct impact on companies and how they market, distribute or advertise new products and services to consumers like you. Not only that, with Toluna your participation is recognized and you will be awarded points that you can exchange for cash and/or rewards.

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How does Toluna use the data we collect? 

When you register, we ask for personal information such as your name, address, gender, birthday and employment status to better match you with the appropriate market research projects. 

This information is also used for the purposes of incentive fulfillment so that we may send your reward to the appropriate recipient address.

Other personal information that you may be asked to provide to us is solely for the purpose of building and operating a worldwide proprietary database of panelists, in order to conduct market research studies on that basis. 

Toluna only provides information to clients anonymized and aggregated for use in market research and for the client’s own internal purposes.

Toluna does not use Direct Marketing and will never share your data with telemarketers or ad agencies for promotion and targeting purposes.

If you have questions about your data, please email us via the Contact Us form.

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What is a survey?

Surveys are created by our clients who are mostly market research agencies and brands.

Most of the time our surveys will last between 15 and 20 minutes.

Each survey will start with a few questions that will make sure you are part of the targeted demographic group needed for the study. 

Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take more.

When you do not qualify for a survey, your responses cannot be used in the final research findings, and therefore are never transferred to our clients.  

You can access surveys on Toluna or via an invitation sent to your inbox. 

Don’t forget that by filling in your profile surveys on Toluna you will have a greater chance of being selected for specific surveys.

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What are Topics, Polls, Thumbs it, and Battles?

Want to start a discussion in the community? Create a topic to start an open-ended

forum with other members. It’s that simple! Ask anything and everything, and wait for the community’s responses to come pouring in.

Create a Poll to ask a question with multiple pre-formed answers, from which other members can make one or several selections. As members answer the Poll, statistics and the infographic will update in real-time. This is a great way to get quick answers to your pressing questions.

Can’t decide between two options? Create a Battle to compare two different things and let the community make their choice. Or, if you’re on the fence about something, create a Thumb It and let other members give the subject their thumbs up or thumbs down.

What are the rewards?

Rewards are what Toluna offers for your time spent giving your opinion. You receive rewards in the form of points which can be redeemed for a large selection of vouchers including Amazon, or even cold hard cash! 

You also get points for simple things like signing up, filling out your profile surveys and creating quality content. But once your balance starts growing it’s up to you what rewards you get and when you cash them in.